The rebrand
Good Wood is dead. Long live the fish in the hat.
For two seasons we played under a name that sounded like a gag gift from a bachelor party. It was funny. It was also the kind of funny that gets you listed in the rec-center program next to "The Benchwarmers" and a team that still uses a Facebook event as a lineup card.
Then Ty Martinez — captain, pitcher, and the only man on the roster who can hit a nuke and invoice a reroof in the same afternoon — put the company on the chest. Hatfish Roofing & Exteriors writes the checks. We wear the script. The joke got a uniform, a flag patch, and a website that looks like we have a front office.
Thank you, Ty. Thank you, Hatfish Roofing. If your shingles are tired, your fence is leaning, or your patio looks like a crime scene, call (469) 708-0012. If you hang a slider to him on a Monday, that is a you problem.


